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Email Marketing Best Practices to Follow in 2018
16 July 2019

Email Marketing Best Practices to Follow in 2018

Email is consistently cited as one of the marketing channels that deliver higher ROI and it is 38 times better at converting people than other platforms available. Thousands of B2B marketers are using email marketing for customer acquisition and retention.

To become a successful email marketer, one needs to know how to utilize all the values appropriately. Every email marketing campaign has its own unique goals, and to achieve them you need to follow certain email marketing best practices that can help you drive the best results.

Following are the top tried and tested Email Marketing best practices you should follow:

  1. Create a clean list:

Do you know, your email list degrades by approximately 22.5% every year?  

That means you need to attract new prospects to your list. But before that, you need to make a clear and clean list with real and interested subscribers. This helps in avoiding SPAM traps and increasing the delivery rate.

Following are the 2 major steps you can take to keep your list clean:

  • Remove invalid email addresses
  • Require double opt in
  1. Integrate your email marketing strategy with social media:

Integrating your social media accounts with email marketing can be the ultimate way to grow your email list and also extend the reach of your email marketing campaigns. You can take advantage of videos and images to boost engagement and increase the clicks and open rate.

  1. Keep your mobile users in mind:

By 2020, worldwide email users will cross 3 Billion people

Ignoring mobile optimization of your emails can cost you big. Make sure you have a responsive email design. Do ensure that mobile users are the target audience and that they get the optimum experience while reading your emails.

  1. Optimize your email send frequency and cadence:

There is a positive bond between email frequency and revenue. This is why the companies keep increasing their volume of email sent. But, this practice can backfire anytime resulting in customers unsubscribing from your emails and at worse can mark your email as TRASH.

Make sure your emails are sent at the right time and have something beneficial for the customers to grab their attention at first.

  1. Personalize your emails:

“Emails with personalized message content received a 5% lift in open rates compared to emails with no personalization”

Using subscribers’ names in the subject line is a surefire way to capture the receiver’s attention as they scan their inboxes.

Email personalization goes beyond simply using a subscriber’s name, however, to incorporate content that uses such personal information as purchase history, demographics, and customer behavior.

  1. Segment your email list:

“Click-through rates are 100% higher in segmented email campaigns than general ones.”

Email list segmentation is one of the most effective ways to send more personalized and relevant content to your prospects and customers. Studies show that email list segmentation can have a huge positive impact on email engagement and performance results: increasing opens by more than 14%, clicks by more than 100%, and email campaign revenue by 760%

As you can see, there’s a lot that goes into email marketing. Select and incorporate practices that cater best to your email marketing needs. Little by little, you’ll see improvements in your open rate, click-through rate and, your sales.

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